Professional Writing and Editing

January 8, 2010

Why Businesses Need Professional Writers

It happens at least once a week. I read mail, email, or something as simple as product instructions and cringe at the errors which were allowed to go to print. My experience proves that it is true that customers forget what they read within a day (sometimes within an hour), but they don’t forget the errors contained in it.

Do you want your company’s literature to portray you in a negative light? The answer is obvious – of course you don’t.

Yet, businesses do it every day. Yesterday, I was reading instructions contained in an ink cartridge refill kit and found a major mistake. One little word was all it took for me to think of the manufacturer as a fly-by-night organization that didn’t care about its image. Here is the wording used by NCR in their step-by-step instructions for filling an ink cartridge.

1.  Push the injector tool into the bottom of the injector to make a whole.

Whole. Ouch. The proper word in this instruction is hole. It’s a simple error and one that is easily found and corrected, but a spellchecker won’t help.

One of the worst sets of instructions I’ve ever read was so bad that it was rendered useless. The illustrations were the only thing that saved us from repacking the product and returning it to the store. Obviously written by someone who couldn’t claim English as their native language, it was incoherent at best.

The negative impact of poor grammar and spelling is felt even more when the correspondence is an introduction to the company, product or service. Sales letters, emails, and websites are first impressions. They should be attractive, clean, and professional. One error is a sign of weakness, neglect, or oversight that companies today can ill afford.

The result of improper grammar, spelling, or even poorly written copy is a negative image in the customer’s eye. After all, if a business will cut corners and curb costs in the delivery of good, quality correspondence when speaking to or attracting customers, one must wonder what else they are willing to sacrifice in the quality of their product or service.

Those in the competitive world of business should do themselves a favor and invest in a professional writer, editor, or proofreader whose job is to make sure the printed word makes a favorable and lasting impression.

To inquire about my rates for ghostwriting, copywriting, editing, or proofreading, please contact me at PcMcKenna6@aol.com .  I will be happy to provide you with a quote and suggestions on improving your image and your message.

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