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AppraiserLoft Unveils New Logo and Identity unveils a strong, new logo and identity which enforces its brand as the leading online appraisal management company. As its online recognition and awareness have increased, Appraiserloft’s new brand identity also delivers an updated and improved website,


 San Diego, CA (PRWEB) October 10, 2008 –, a leading premier online appraisal management company, debuts its continual commitment to innovation in the appraisal industry with the unveiling of a new brand and logo.  Designed to achieve a broader awareness and recall of the company, its new brand is bold and indicative of the strong growth it has enjoyed in the industry.  Choosing an easily recognizable and simple logo which communicates it’s business and strength, AppraiserLoft’s new look signifies an expectation of future growth. 

The new logo is simple in its design, making it easy to recall.  This simplicity directly correlates with the ease of use of AppraiserLoft’s streamlined online appraisal services.  The two-tone blue background signifies its strength and trust within the appraisal industry.  The logo features upward growth and innovation, as depicted by a bold symbol of a house, which strongly resembles an upward arrow.  AppraiserLoft’s website will soon launch a similar look to communicate consistency in their identity and in the company’s commitment to maintaining their status as a leading appraisal management company.

Aman Makkar, founder and CEO of AppraiserLoft, is excited about the company’s new brand and increased recognition.  “While AppraiserLoft has always strived to provide an innovative and sophisticated website, it is our desire to more effectively communicate our strengths. Our new brand and identity more closely aligns with our promise to simplify the appraisal process. It also unifies the look and experience our customers receive when they visit”

 The development of its new logo and identity simultaneously reflects the growth that AppraiserLoft has enjoyed in the past and accurately mirrors the increased growth it anticipates in the future.

About AppraiserLoft:

The Company was founded in 2006 by Aman Makkar, an entrepreneur passionate about the real estate and mortgage finance industries. AppraiserLoft is a leading provider of comprehensive collateral valuation products targeted toward the mortgage lending, servicing, and insurance industries. With coast to coast coverage, AppraiserLoft appraisers bring intimate knowledge of local markets and trends to meet all their clients’ needs.

 For more information, please visit



1 Comment »

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    Comment by Dominque Kooken — January 13, 2011 @ 5:45 pm | Reply

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